A great little book whose brevity and clarity shine a laser-like focus on the core concepts of Customer Discovery. Should be required reading for every entrepreneur (and is in my class at Stanford)!
“This is a must read for all startups and their stakeholders.”
— Steve Blank, creator of Customer Development, author of The 4 Steps to the Epiphany
“A great job of making Customer Development process and jargon easily understandable. This is for entrepreneurs who are too busy to geek out on Lean, but want to dig deeper into what Customer Development can do for them. A great starter and companion to Four Steps.”
— Salim Virani, Creator of Leanca.mp
“Any and every startup founder needs to do Customer Development. No startup founder should be without this book.”
— Hiten Shah, Founder of KISSmetrics
“I recommend The Entrepreneur's Guide to Customer Development to all of our clients. If you buy it and don't think you got your money's worth I'll personally send you a refund.”
— Parker Thompson, Director of Business Development at Pivotal Labs
