A great little book whose brevity and clarity shine a laser-like focus on the core concepts of Customer Discovery. Should be required reading for every entrepreneur (and is in my class at Stanford)!
“This is a must read for all startups and their stakeholders.”
— Steve Blank, creator of Customer Development, author of The 4 Steps to the Epiphany
“I recommend The Entrepreneur's Guide to Customer Development to all of our clients. If you buy it and don't think you got your money's worth I'll personally send you a refund.”
— Parker Thompson, Director of Business Development at Pivotal Labs
“Fantastic book. Melds perfectly with design, UX & UI.”
— Janice Fraser, founder & ceo, LUXr
“Patrick has a true passion for bringing practical wisdom to entrepreneurs, and aspiring entrepreneurs. His approach is unpretentious, and makes the often overwhelming detail in Customer Development more approachable and clear.”
— Ravi Belani, seed investor, formerly part of teams at DFJ, McKinsey, Zaplet
