Simply the best way to introduce your team to Customer Development.
“This is a must read for all startups and their stakeholders.”
— Steve Blank, creator of Customer Development, author of The 4 Steps to the Epiphany
“Powerful book in a small package. It will change your startup. ”
— Ryan Fujiu, Head of Product & Partnerships for about.me
“Why haven't you read the #CustDev book yet? ”
— Steve Cheney, VP of Business Development - GroupMe, TechCrunch contributor
“Get this book to learn how to get your customers to help you build a product that they will use and pay for. ”
— Rob Fan, founder and cto of sharethrough
