“The Entrepreneur’s Guide is an easy read. It is written in a conversational tone, doesn’t take itself too seriously, and avoids extraneous fluff.”

— Eric Ries, creator of The Lean Startup® framework, author of The Lean Startup

“The Entrepreneur's Guide to Customer Development has transformed the UCSB Eco-Entrepreneurship program. It teaches our students critical startup concepts and key questions to ask through the customer discovery process.”

— Emily Chan, visiting lecturer/advisor in eco-entrepreneurship at UCSB Bren School

“This book is filled with great, practical advice in a simple-to-comprehend format. It will take you from zero to Customer Development in under an hour.”

— Brett Durrett, VP Eng & Ops at IMVU

“A great little book whose brevity and clarity shine a laser-like focus on the core concepts of Customer Discovery. Should be required reading for every entrepreneur (and is in my class at Stanford)!”

— Edwin Oh, Stanford University instructor, founder of Infrastructure Group