Simply the best way to introduce your team to Customer Development.
“The Entrepreneur’s Guide is an easy read. It is written in a conversational tone, doesn’t take itself too seriously, and avoids extraneous fluff.”
— Eric Ries, creator of The Lean Startup® framework, author of The Lean Startup
“Why haven't you read the #CustDev book yet? ”
— Steve Cheney, VP of Business Development - GroupMe, TechCrunch contributor
“This book is conceptual and practical at the same time: a powerful combination!”
— Tom Eisenmann, Howard H. Stevenson, Professor of Business Administration at Harvard Business School; Chair MBA Elective Curriculum
“A great job of making Customer Development process and jargon easily understandable. This is for entrepreneurs who are too busy to geek out on Lean, but want to dig deeper into what Customer Development can do for them. A great starter and companion to Four Steps.”
— Salim Virani, Creator of Leanca.mp
