This book is conceptual and practical at the same time: a powerful combination!
“This is a must read for all startups and their stakeholders.”
— Steve Blank, creator of Customer Development, author of The 4 Steps to the Epiphany
“Fantastic book. Melds perfectly with design, UX & UI.”
— Janice Fraser, founder & ceo, LUXr
“All of our 500 Startups companies get a copy!”
— Enrique Allen, 500 Startups, The Designer Fund
“The Entrepreneur's Guide to Customer Development has transformed the UCSB Eco-Entrepreneurship program. It teaches our students critical startup concepts and key questions to ask through the customer discovery process.”
— Emily Chan, visiting lecturer/advisor in eco-entrepreneurship at UCSB Bren School
