This book is conceptual and practical at the same time: a powerful combination!
“The Entrepreneur’s Guide is an easy read. It is written in a conversational tone, doesn’t take itself too seriously, and avoids extraneous fluff.”
— Eric Ries, creator of The Lean Startup® framework, author of The Lean Startup
“The Entepreneur's Guide to Customer Development is required text for our MBA students at the University of Chicago Booth School. ”
— Waverly Deutsch, Clinical Professor of Entrepreneurship, University of Chicago Booth School of Business
“Before you can participate in a Lean Startup Machine event, you get a copy of the CustDev book. ”
— Trevor Owens, founder & ceo, Lean Startup Machine
“This book is conceptual and practical at the same time: a powerful combination!”
— Tom Eisenmann, Howard H. Stevenson, Professor of Business Administration at Harvard Business School; Chair MBA Elective Curriculum
