This book is conceptual and practical at the same time: a powerful combination!
“This is a must read for all startups and their stakeholders.”
— Steve Blank, creator of Customer Development, author of The 4 Steps to the Epiphany
“It's the first book I've seen that creates a practical framework for applying customer development. Product developers at all stages of growth are lucky to benefit from Patrick and Brant's work.”
— William Belk, Head of Product for Beachmint
“The CustDev book changed our culture of product development at Savings.com”
— Joe Zulli, cto at Savings.com
“Small but big. This handbook rocks. A must-read for aspiring entrepreneurs.”
— Tor Grønsund, Founder of Lingo & Lecturer of Entrepreneurship at University of Oslo
