"This is a must read for all startups and their stakeholders."
-Steve Blank,
author of The 4 Steps
to the Epiphany
Attack Your Assumptions
From The Entrepreneur's Guide to Customer Development:
“Bruce Moeller: Some people apply skepticism automatically, some do not. Some can handle change, others not so much. My philosophy is you don't know what you don't know and if you were ever right in a given moment, and if your guesses were ever true it would be serendipitous. You must attack your assumptions at all times. My basic tenet: question yourself, because the world is ever-changing.”
Read the rest of the case study by buying a DRM-free copy now.
Book details:
From just $25
Authors: Brant Cooper
and Patrick Vlaskovits
Format: PDF
ISBN-13: 978-0-9827436-0-7
Published: April 2010
Paperback on Amazon
