"This is a must read for all startups and their stakeholders."
-Steve Blank,
author of The 4 Steps
to the Epiphany
The Authors
Brant Cooper
Brant Cooper is a Customer Development "practitioner", coach, and mentor. If you know of a better term, please let him know. As a former Marketing and Product Management executive, he also helps high-tech companies with marketing. As a former IT guy, he helps his friends and family with computer and network problems. He blogs at Market By Numbers and lives in Encinitas, CA. This is his second book, the first being a failed attempt at a novel, back in the day.
Patrick Vlaskovits
Patrick Vlaskovits thinks that Customer Development is gratifying and even fun. After reading The Four Steps to the Epiphany, he used screenshots as MVPs and LOIs to validate a product idea (before writing any code) at a startup he founded, which subsequently flamed out. As of late, he is back in the saddle and recently secured a bit of seed funding to test a few MVPs. He holds a master's in economics (that he probably over-paid for) from UC Santa Barbara and blogs at Vlaskovits.com.
They can be contacted at hello@custdev.com
Book details:
From just $25
Authors: Brant Cooper
and Patrick Vlaskovits
Format: PDF
ISBN-13: 978-0-9827436-0-7
Published: April 2010
Paperback on Amazon
