"This is a must read for all startups and their stakeholders."
-Steve Blank,
author of The 4 Steps
to the Epiphany
Table of Contents
Disclaimer
Foreword by Steven Gary Blank
Acknowledgements
Introduction
Why this book?
Who should read this?
Customer Development
What Customer Development is
Overview
What Customer Development is Not
Getting Started
Interview/Case Study with Jeff Smith of Sonic Mule
Concept Definitions
Early Adopters and Earlyvangelists
Segmentation
Market Type
"Non-traditional" Business Models
Positioning
Product-Market Fit
Minimal Viable Product (MVP)
Lean Startup
Pivot
"Getting Out of the Building"
Interview/Case Study with Fabrice Grina of Zyngy and OLX
Know Thy Business
Know Thyself
The Ecosystem
Value Statements
MVP Posits
Risks
Value Path
Case Study: On Customer-Centric Cultures
8 Steps To Customer Discovery
Exercise: Document C-P-S Hypotheses
MVP Assumptions
Funnel Assumptions
Testing Toward A Scalable Business Model
Conclusion
Book details:
From just $25
Authors: Brant Cooper
and Patrick Vlaskovits
Format: PDF
ISBN-13: 978-0-9827436-0-7
Published: April 2010
Paperback on Amazon
