If you put down this book having learned only one thing, we hope that it would be simply this: ‘Question Your Assumptions.’ with the Customer Development and Lean Startup Model.
”(Excerpt from The Entrepreneur's Guide To Customer Development)
Learn to make heroes for your startup by buying a copy now
“This is a must read for all startups and their stakeholders.”
— Steve Blank, creator of Customer Development, author of The 4 Steps to the Epiphany
“I always recommend The Entrepreneur's Guide to Customer Development. ”
— Patrick Foley, ISV Architect Evangelist for Microsoft
“The CustDev book changed our culture of product development at Savings.com”
— Joe Zulli, cto at Savings.com
“A great job of making Customer Development process and jargon easily understandable. This is for entrepreneurs who are too busy to geek out on Lean, but want to dig deeper into what Customer Development can do for them. A great starter and companion to Four Steps.”
— Salim Virani, Creator of Leanca.mp
