If you put down this book having learned only one thing, we hope that it would be simply this: ‘Question Your Assumptions.’ with the Customer Development and Lean Startup Model.
”(Excerpt from The Entrepreneur's Guide To Customer Development)
Learn to make heroes for your startup by buying a copy now
“The Entrepreneur’s Guide is an easy read. It is written in a conversational tone, doesn’t take itself too seriously, and avoids extraneous fluff.”
— Eric Ries, creator of The Lean Startup® framework, author of The Lean Startup
“Quickest & best way to get your head around Customer Development. Read this first and then read The Four Steps to the Epiphany. ”
— Noah Kagan, Founder of AppSumo
“A great job of making Customer Development process and jargon easily understandable. This is for entrepreneurs who are too busy to geek out on Lean, but want to dig deeper into what Customer Development can do for them. A great starter and companion to Four Steps.”
— Salim Virani, Creator of Leanca.mp
“Get the CustDev book to dive deep into customer interviews and understand how your product can be developed to meet your customers' needs.”
— Dan Martell, founder of Flowtown, angel investor
