If you put down this book having learned only one thing, we hope that it would be simply this: ‘Question Your Assumptions.’ with the Customer Development and Lean Startup Model.
”(Excerpt from The Entrepreneur's Guide To Customer Development)
Learn to make heroes for your startup by buying a copy now
“This is a must read for all startups and their stakeholders.”
— Steve Blank, creator of Customer Development, author of The 4 Steps to the Epiphany
“Love it! Required reading for all NYU entrepreneurs.”
— Frank Rimalovski, managing director of NYU Innovation Venture Fund
“A great job of making Customer Development process and jargon easily understandable. This is for entrepreneurs who are too busy to geek out on Lean, but want to dig deeper into what Customer Development can do for them. A great starter and companion to Four Steps.”
— Salim Virani, Creator of Leanca.mp
“I recommend The Entrepreneur's Guide to Customer Development to all of our clients. If you buy it and don't think you got your money's worth I'll personally send you a refund.”
— Parker Thompson, Director of Business Development at Pivotal Labs
