If you put down this book having learned only one thing, we hope that it would be simply this: ‘Question Your Assumptions.’ with the Customer Development and Lean Startup Model.
”(Excerpt from The Entrepreneur's Guide To Customer Development)
Learn to make heroes for your startup by buying a copy now
“This is a must read for all startups and their stakeholders.”
— Steve Blank, creator of Customer Development, author of The 4 Steps to the Epiphany
“A great little book whose brevity and clarity shine a laser-like focus on the core concepts of Customer Discovery. Should be required reading for every entrepreneur (and is in my class at Stanford)!”
— Edwin Oh, Stanford University instructor, founder of Infrastructure Group
“Quickest & best way to get your head around Customer Development. Read this first and then read The Four Steps to the Epiphany. ”
— Noah Kagan, Founder of AppSumo
“It's the first book I've seen that creates a practical framework for applying customer development. Product developers at all stages of growth are lucky to benefit from Patrick and Brant's work.”
— William Belk, Head of Product for Beachmint
