"This is a must read for all startups and their stakeholders."
-Steve Blank,
author of The 4 Steps
to the Epiphany
Value Proposition
From The Entrepreneur's Guide to Customer Development:
“Jeff Smith of Smule: All of our apps required payment from the beginning. This was the only way we felt we could truly test our value proposition. We are now up to 4M paid users.”
Read the rest of the case study by buying a DRM-free copy now.
Book details:
From just $25
Authors: Brant Cooper
and Patrick Vlaskovits
Format: PDF
ISBN-13: 978-0-9827436-0-7
Published: April 2010
Paperback on Amazon
