Iterate your way to Product-Market Fit with Customer Development

Learn how to:

  • Develop and iterate your “Minimal Viable Products” (MVPs)
  • Segment markets, position products and when to pivot
  • Validate before scaling
  • Find prospects and how to approach them

In this small but powerful book you will learn all of the steps necessary to pivot to startup success.


  • Interviews and case studies with entrepreneurs/founders
  • Practical strategies and tactics
  • Known pitfalls to avoid
  • All original content

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