Am I making a product somebody needs?  Seriously, you need to ask this everyday – not to induce fear, uncertainty and doubt (‘FUD’) – but to challenge you and your team. It’s not about marketing or sales or product bugs. This second iteration through Customer Discovery [in the Customer Development process] is all about making sure you are building something people need.

(Excerpt from The Entrepreneur's Guide To Customer Development)

Learn to make heroes for your startup by buying a copy now